El RSS se puede designar como un formato basado en XML que permite encontrar aquella información que mejor se adapta a lo que el usuario desea, pero también ofrecerla de forma rápida y actualizada.
Existen tres tipos de formato RSS y sus siglas adquieren un significado diferente según la especificación usada:

  • Rich Site Summary
  • RDF Site Summary
  • Really Simple Syndication

Los archivos RSS son un nuevo método para obtener y ofrecer información gracias a que contienen metadatos sobre las fuentes de información.No obstante, para poder compartir esta información se necesitan unos software determinados, llamados “agregadores”, es decir, programas capaces de leer e interpretar las fuentes RSS o “feeds”.

¿Cuál es su utilidad?
El formato RSS sirve para facilitar el acceso a la información Web que se actualiza con regularidad, logrando que el usuario recupere al momento las novedades producidas en la información de su interés.
¡Una manera fácil y segura de encontrar la información que desea obtener!


  • RSS.Mónica Pérez Esteban.Página creada el 26 de Marzo de 2006
    Sistemas Avanzados de Recuperación de Información
    Universidad Carlos III de Madrid 
  • Orality. (2009, February 4). In Wikipedia, The Free Encyclopedia. Retrieved 22:42, February 8, 2009, from

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Google, en España

Google nació en Estados Unidos y ha crecido en Europa. Asimismo, ha encontrado terreno fértil en el continente europeo en su búsqueda de nuevos mercados para proseguir con la obtención de ingresos y nuevas fuentes de talento para mantener la innovación. Se ha ganado la adhesión de una gran base de usuarios europeos que valoran su sofisticación técnica y también su vertiente menos seria.

Google  está bien posicionada para sacar el máximo partido del presente y del futuro de Internet en Europa, gracias a sus alianzas con los principales proveedores de  Internet y las empresas de telefonía móvil.

A estos chiflados por la informática de Google-plex , la sede central de Google en Silico Valley, no les bastaba con hacerlo “bien”, ya que querían que Google fuera excelente en español  y sus aptitudes y apasionamiento han producido la lengua, la cultura y la tecnología del producto Google en español. Asi mismo Google es la herramienta más utilizada por los españoles para encontra cualquier tipo de información en está era tecnologica.


  •  Uno de los objetivos de Google es poner online toda la información del mundo y hacerla universalmente accesible, objetivo que es ambicioso y sobrecogedor.
  • Sergey Brin y Larry Page ( fundadores de esta página)no quieren hacer esto únicamente en inglés para el público de Estados Unidos, sino en todos los idiomas y en todos los países, para crear un depósito verdaderamente mundial de conocimiento e información.
  • En cuanto a España se refiere, constituye uno de los países más importantes para Google. Como demuestra la abrumadora  cuota de mercado de Google en España, es difícil derrotar a los productos gratuitos, sobre todo si son de la calidad de Google.

  Para concluir, cabe añadir que estamos ante la era de Internet en la que seguir en vanguardia de los competidores significa desarrollar y distribuir software gratuito y accesible para todo el mundo en todas partes.




 David A. Vise y Mark Malseed, edit: la esfera de los libros, este libro se terminó de imprimir en el mes de noviembre de 2006.

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Orality can be defined as thought and its verbal expression in societies where the technologies of literacy (especially writing and print) are unfamiliar to most of the population. The study of orality is closely allied to the study of oral tradition. However, it has broader implications, implicitly touching every aspect the economics, politics and institutional and human development of oral societies. Moreover, the study of orality has important implications for international development, especially as it relates to the goal of eradicating poverty, as well as to the process of globalization.
On the one hand, the importance of the concept has been a habit of literate cultures to view oral cultures simply in terms of their lack of the technologies of writing. This habit, argues Ong, is dangerously misled. Oral cultures are living cultures in their own right. A 1971 study found that of 3,000 extant languages, only 78 had a written literature While literacy extends human possibilities in both thought and action, all literate technologies ultimately depend on the ability of humans to learn oral languages. Understanding between nations may depend to some degree on understanding oral culture.
On the other hand, according to theory of the characteristics of oral culture, it can be distinguished some different contents which compose the important characteristics of the orality and its culture. Here, there are some of them to focus what it’s about:


  • Formulaic Styling: to retain complex ideas requires that they be packaged memorably for easy recall.
  • Additive rather than subordinative: it demonstrates how oral modes of communication tend to evolve into literate ones.
  • Aggregative rather than analytic: Oral expression brings words together in pithy phrases that are the product of generations of evolution: the ‘sturdy oak tree’, the ‘beautiful princess’ or ‘clever Odysseus’..
  • Redundant or ‘copious’: Speech that repeats earlier thoughts, or shines a different light on them somehow, helps to keep both the speaker and the listener focused on the topic, and makes it easier for all to recall the key points later.
  • To sum up,appart from that there’re some points of view from experts,for instance, Walter Ong, who suggests that the nature of self and community changes as a culture moves from pure orality to scribality to textuality. This change is a movement from exteriority to interiority and from communal structures to the self-reflective individual . The most inportant thing he adds is that all cultures begin as oral cultures. Even those who are borninto highly literate or even post-literate culture spend their early lives in a primarily oral community, icluding in the new technology.


Orality. (2008, September 14). In Wikipedia, The Free Encyclopedia. Retrieved 18:49,January 11, 2009, from

Orality in Self Through Media Shifts. Retrieved 18:54, JANUARY 11, 2009 from – 14k –

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What is web content?

Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations.

In “Information Architecture for the World Wide Web” (second edition, page 219), Lou Rosenfeld and Peter Morville write, “We define content broadly as ‘the stuff in your Web site.’ This may include documents, data, applications, e-services, images, audio and video files, personal Web pages, archived e-mail messages, and more. And we include future stuff as well as present stuff.”

While the Internet began with a U.S. Government research project in the late 1950s, the web in its present form did not appear on the Internet until after Tim Berners-Lee and his colleagues at the European laboratory (CERN) proposed the concept of linking documents with hypertex.


Web content is dominated by the “page” concept. Having its beginnings in an academic settings, and in a setting dominated by type-written pages, the idea of the web was to link directly from one academic paper to another academic paper. This was a completely revolutionary idea in the late 1980s and early 1990s when the best a link could be made was to cite a reference in the midst of a type written paper and name that reference either at the bottom of the page or on the last page of the academic paper.

Even though we may embed various protocols within web pages, the “web page” composed of “html” (or some variation) content is still the dominant way whereby we share content. And while there are many web pages with localized proprietary structure (most usually, business websites), many millions of websites abound that are structured according to a common core idea.
Blogs are a type of website that contains mainly web pages authored in html (although the blogger may be totally unaware that the web pages are composed using html due to the blogging tool that may be in use). Millions of people use blogs online.

To sump up, we can say web content is a very interesting and useful work which has revolutionized on the Internet’s world.


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Hypertext most often refers to text on a computer that will lead the user to other, related information on demand. Hypertext represents a relatively recent innovation to user interfaces, which overcomes some of the limitations of written text. Rather than remaining static like traditional text, hypertext makes possible a dynamic organization of information through links and connections (called hyperlinks).Hypertext can be designed to perform various tasks; for instance when a user “clicks” on it or “hovers” over it, a bubble with a word definition may appear, a web page on a related subject may load, a video clip may run, or an application may open.As we can see, this”tool” heelps us to manage anything we want only using Internet.

Eventually, this page contributes to improve the system of Intenet and its expansion.




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Internet, un nuevo espacio … para las personas

El Aleph como “… el lugar donde están, sin confundirse, todos los lugares del orbe, vistos desde todos los ángulos”. Pues bien, ésta es una de las mejores definiciones posibles de lo que es Internet: un espacio en el que están contenidas todas las posibilidades.


Con Internet ha pasado lo que con muchos avances tecnológicos radicales. En su fase inicial, la visión sobre sus potencialidades se limita a proyectar imágenes procedentes de las herramientas o las tecnologías anteriores.

Frente a la visión inicial de Internet como una herramienta para la obtención de información, para su transmisión y para la comunicación, hemos pasado a la web 2.0. La web 2.0 es ese ámbito en el que las distancias físicas no existen y en el que una parte rápidamente creciente de la humanidad participa activamente, no sólo explorando y aprovechando los contenidos existentes en la red, sino creando nuevos contenidos, nuevas utilidades e, incluso, nuevas formas de relacionarse y nuevas formas de hacer las cosas.

Internet, por tanto, ha pasado de ser una herramienta o un canal que nos ayuda a trabajar en el espacio físico, a ser una gran plataforma, un nuevo espacio virtual en rápida expansión y continuamente cambiante, mucho menos controlable que el espacio físico, y donde reina la creatividad. Un espacio con sus propias leyes, y que está ampliando de manera radical el horizonte de posibilidades de las personas.




Internet. In weikipedia the free enciclopedia Retrieved November 7th 2008 11:49,

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Kevin Kelly was born in Pennsylvania in 1952 and graduated from Westfield High School, Westfield, New Jersey in 1970. Although he dropped out of University of Rhode Island after only one year, his writing has appeared in the New York Times, Esquire, The Economist and other periodicals —in addition to the books he has authored and the magazines he either edited, founded, or helped to found.

When he was 27 Kevin Kelly was a freelance photo journalist, and got locked out of his hostel in Jerusalem due to being late for a curfew. He slept on the supposed spot where Jesus was crucified, and in the morning had a religious experience. He decided to live as if he only had six months left to live. He went and lived peacefully with his parents, anonymously gave away his money, visited his friends, and came back home to “die” on the night of Halloween.
Kelly’s writing has appeared in many other national and international publications such as The New York Times, The Economist, Time, Harper’s Magazine, Science…

Kelly’s most notable book-length publication, Out of Control: The New Biology of Machines, Social Systems, and the Economic World (1994), presents a view on the mechanisms of complex organization.
Among Kelly’s personal involvements is a campaign to make a full inventory of all living species on earth, an effort also known as the Linnaean enterprise. The goal is to make an attempt at an “all species” web-based catalog in one generation (25 years).

On the other hand, Kevin Kelly  has  contacted with people whose work is the technology ,for instance, some people submitted a proyect about an Official Master in Digital and Interactive  Comunication with the special guess,in this case as we have said, Kevin Kelly.

Kelly lives in Pacifica, California, a small coastal town just south of San Francisco. He is a devout Christian. He is married and has three children.


Kevin Kelly (editor). (2008, October 9). In Wikipedia, The Free Encyclopedia. Retrieved November 14, 2008.

Kevin Kelly’s biography. (2008, February 28). In Kevin Kelly’s webpage. Retrieved November 14, 2008.

Máster de comunicación digital interactiva. (2007, May 19). In Retrieved November 14, 2008.

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